At my company we recently rolled out a new product. I posed a challenge to all of my stores that the store to first conduct one of the new transactions would be incented. All the stores say they are excited, show interest in the proposed contest, and go about their own ways of getting that business. After less than one week with the new product on the market, my first store conducted that transaction today and it was such a small change that they made to let people know about it. All they did was include the new product in the greeting they offered on the phone, and they were successful.
When looking at this, it is amazing to me just how much one simple, small change can make such a difference. Not only did this location conduct the first of these transactions, they have had the most interest as well. They have had more inquiries than my other locations combined. Getting team members on board with this simple change really paid off and the manager of that location couldn’t be happier.
So, when making changes to what you do to bring in new business and enhance customer service remember that it doesn’t have to be a big project or a complete overhaul, it can be something as simple as changing the way you say something. Communication is key, and by making this small change the customer can really be pleased with what is offered to them, even when they didn’t even know that they wanted it to be.